What kind of cognitive bias is being displayed when Brian blames Transactify for the incident without considering other factors?

The scenario describes Brian attributing blame to Transactify for an incident without considering other possible contributing factors, which indicates the presence of confirmation bias. This bias occurs when individuals favor information that confirms their preconceptions or existing beliefs, leading them to overlook or dismiss other relevant data that may contradict their views.

In this case, Brian's focus on Transactify could stem from a prior belief about the company's reliability or performance. Instead of objectively analyzing the situation and considering other potential causes of the incident, he quickly aligns his assessment with what he already believes or expects. Consequently, this selective consideration reinforces his original assumption, illustrating the nature of confirmation bias in decision-making and problem-solving scenarios. This understanding is crucial for individuals responding to incidents as it emphasizes the importance of comprehensive analysis and open-mindedness in evaluating situations.