What is one of the primary roles of the communications team during an incident?

The communications team's primary role during an incident is to ensure that all updates are accurate and timely. This function is crucial because effective communication can help prevent misinformation, manage stakeholder expectations, and keep everyone informed about the status of the incident and the response efforts. Accurate updates can also foster trust among team members, clients, and other stakeholders, allowing them to make informed decisions based on the latest information.

By focusing on timely updates, the communications team helps to maintain clarity and alignment among different teams responding to the incident, ensuring that everyone is on the same page and that the response is coordinated effectively. This role is integral to incident management, as poor communication can exacerbate confusion and lead to further complications during an already challenging situation. While other options mention responsibilities that might appear relevant, they do not encompass the unique and critical nature of the communications team's role in managing the flow of information.